YEASLE
LEE
about.
I use data to understand team dynamics and help organizations build more inclusive environments.
The work centers on generating insights grounded in lived experience, with close attention to how those insights are understood and used in practice.
approach.
The focus is on understanding how relationships, culture, and context shape people's emotional experiences, sense of belonging, and well-being. Questions are framed with real-world use in mind, staying close to how people experience their daily environments. The goal is to produce insights that are practical, grounded, and easy to act on for non-technical audiences.
method.
Mixed-methods research spanning survey design, experience sampling and diary studies, text-based analysis, and social network analysis, primarily using R.
background.
I hold a PhD in psychology, with training in cultural psychology and affective science, and an MA in quantitative methods. My background combines rigorous research training with applied work across Europe, the U.S., and Korea.
practice.
Outside my research work, I've also been involved in building and running a small consumer brand (BABO). This experience grounded my thinking in real-world decision-making, where insights had to be translated into communication, positioning, and creative choices under practical constraints. It sharpened how I think about people not only as research participants, but as audiences navigating culture, identity, and meaning in everyday contexts.
